Privacy Policy

1. Who We Are

DCME (Dry Cleaning Made Easy) is an Australian company providing software solutions for the dry cleaning, laundry, alterations, and shoe cleaning industry. Our contact details are:

2. What Personal Information We Collect

We collect personal information that is reasonably necessary for our business functions and activities. This includes:

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, ABN, business type, number of locations
• Account Information: Username, password (encrypted), account preferences
• Payment Information: Credit card details, billing address (processed securely via third-party payment processors)
• Customer Data: If you use our POS system, we process your customers' information on your behalf

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, time spent on platform, click patterns
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: See our Cookie Policy for details

2.3 Sensitive Information

We do not typically collect sensitive information as defined by the Privacy Act 1988 (such as health information, racial or ethnic origin, political opinions, religious beliefs, etc.). If we need to collect sensitive information, we will obtain your explicit consent first.

3. How We Collect Personal Information

We collect personal information through various methods:

• Directly from you when you register for an account, fill out forms, or communicate with us
• Through your use of our website, applications, and services
• From third parties where you have consented to such collection (e.g., payment processors)
• From publicly available sources where appropriate

4. Why We Collect, Use and Disclose Personal Information

We collect, use and disclose personal information for the following primary purposes:

• To provide and maintain our software services and Industry Core Intelligence System
• To process transactions and manage billing
• To communicate with you about your account, services, and support requests
• To send you marketing communications (with your consent, which you can withdraw at any time)
• To improve our products, services, and user experience
• To comply with legal obligations and protect our legal rights
• To prevent fraud and ensure security of our systems
• For research and analytics purposes (using de-identified data where possible)

5. Disclosure of Personal Information

We may disclose your personal information to:

• Service Providers: Third-party vendors who provide services on our behalf (e.g., cloud hosting, payment processing, email delivery, customer support)
• Business Partners: Partners who integrate with our platform (only with your consent or as necessary to provide the service)
• Legal Authorities: When required by law, court order, or to protect our rights, property, or safety
• Related Entities: Our subsidiaries and affiliated companies
• With Your Consent: To any other party with your explicit consent

6. Overseas Disclosure

Some of our service providers are located overseas, including in the United States, Singapore, and Europe. When we disclose personal information to overseas recipients, we take reasonable steps to ensure that the recipient does not breach the Australian Privacy Principles. By using our services, you consent to such disclosures.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

• Encryption of data in transit (SSL/TLS) and at rest
• Secure access controls and authentication mechanisms
• Regular security audits and vulnerability assessments
• Employee training on data protection and privacy
• Incident response procedures for data breaches

Despite these measures, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of your information.

8. Data Breach Notification

In the event of a data breach that is likely to result in serious harm to you, we will:

• Notify you as soon as practicable
• Notify the Office of the Australian Information Commissioner (OAIC)
• Provide details of the breach and steps we are taking
• Provide recommendations on steps you should take

9. Access and Correction

Under the Privacy Act 1988, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate, incomplete, or outdated information
• Request deletion of your personal information (where appropriate)

To make a request, please contact us using the details provided above. We will respond within a reasonable period (usually 30 days) and may need to verify your identity before processing your request.

10. Direct Marketing

We may use your personal information to send you marketing communications about our products, services, and industry updates. You can opt out of receiving direct marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Contacting us directly
• Updating your preferences in your account settings

11. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content. For detailed information about the cookies we use and how to manage them, please see our Cookie Policy.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Childrens Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe we have collected information from a child under 16, please contact us immediately.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will notify you of any material changes by posting the updated policy on our website with a revised "Last Updated" date. We encourage you to review this policy periodically.

15. Complaints

If you believe we have breached the Australian Privacy Principles or your privacy rights, you can lodge a complaint with us by contacting:

We will acknowledge receipt of your complaint within 7 days and aim to resolve it within 30 days. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992
• Email: enquiries@oaic.gov.au

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us: