Why Engine
Root cause intelligence for owner decisions.
Provider: Provider #1
ROOT CAUSE REVIEW
Why This Is Happening
Root cause intelligence for Provider #1 · Provider 1 ·
current period 01/06/2025 to 06/05/2026 · compared with same period last year.
Plain-English answer
Review the service/item that dropped most: All Plain Dresses changed by $-8,749.00 (-29.7%).
Increase new-customer activity: Google Business posts, SMS referrals, and local offer tracking.
Collect outstanding balances: $6,476.75 is still unpaid in the selected period.
Main business drivers
Revenue
+5.0%
$353,680.90 vs $336,771.95 LY
Transactions
+3.4%
6,491 vs 6,275 LY
Average Ticket
+1.5%
$54.49 vs $53.67 LY
Collected Revenue
+5.8%
$355,439.70 vs $335,974.40 LY
Outstanding
$6.5k
Money still unpaid
3 Month Trend
-19.7%
Recent 3 months vs previous 3 months
Why cards
Customer traffic
+3.4%
Current 6,491 transactions vs 6,275 last year.
Transaction count is not the main negative driver.
Average ticket
+1.5%
Current $54.49 vs $53.67 last year.
Spend per visit is holding or improving.
Leakage
$5,001.82
1.4% of revenue from discounts and refunds.
Leakage is not currently excessive.
Money not collected
$6,476.75
1.8% of revenue is still outstanding.
Revenue may look healthy but cash control needs attention.
Active customers
+7.0%
Current 3,737 active vs 3,493 last year.
Active customer count is not showing a major fall.
New customers
-13.9%
Current 2,075 new vs 2,410 last year.
New customer acquisition is weaker and marketing/local visibility may need action.
Owner answer — why did this happen?
Simple explanation first. Detailed tables are underneath for checking.
Customer traffic is up: Transactions are +3.4% compared with last year. More jobs came through the store.
Average spend is stable: Average ticket is close to last year.
Services/items that dropped: All Plain Dresses ($-8.7k), Wedding Box ($-3.2k), Towel ($-2.8k). These are the first areas to review.
Weakest trading days: Thursday ($-9.4k). These days need attention first.
Discounts/refunds are reducing clean revenue: $5,001.82 was recorded as discount/refund leakage in this period.
Money is still not collected: $6,476.75 remains outstanding for this period.
What to do next
Review the service/item that dropped most: All Plain Dresses changed by $-8,749.00 (-29.7%).
Increase new-customer activity: Google Business posts, SMS referrals, and local offer tracking.
Collect outstanding balances: $6,476.75 is still unpaid in the selected period.
Service/item detail — what changed
Only use this to check the reason behind the owner answer above.
| Service / Item | Current | Last Year | Change | % | Count |
|---|---|---|---|---|---|
| All Plain Dresses | $20.7k | $29.4k | $-8.7k | -29.7% | 579 / 802 |
| Dress After 5 | $11.5k | $7.0k | $4.5k | +63.9% | 303 / 166 |
| Table Cloth Small | $4.2k | $345 | $3.9k | +1,122.3% | 82 / 15 |
| Mens/ Ladies Dark 2Pce | $49.7k | $46.0k | $3.7k | +8.0% | 1,067 / 1,006 |
| Large Wedding Box | $3.2k | $0 | $3.2k | New | 50 / 0 |
| Wedding Box | $120 | $3.3k | $-3.2k | -96.3% | 2 / 62 |
| Wedding Dress | $41.9k | $38.9k | $3.0k | +7.8% | 128 / 129 |
| Towel | $1.4k | $4.2k | $-2.8k | -66.9% | 23 / 78 |
| Jacket Sports Dark | $8.2k | $10.9k | $-2.7k | -24.7% | 306 / 408 |
| Deb Dress | $2.7k | $0 | $2.7k | New | 19 / 0 |
| 2x Doona/Underlays $99 | $2.4k | $0 | $2.4k | New | 24 / 0 |
| Trouser/ Slacks Dark | $17.3k | $19.5k | $-2.2k | -11.5% | 821 / 907 |
Trading-day detail — which days changed
This shows which days are stronger or weaker than the same period last year.
| Day | Current | Last Year | Change | % | Tx |
|---|---|---|---|---|---|
| Monday | $84.2k | $79.2k | $4.9k | +6.2% | 1,525 / 1,453 |
| Tuesday | $71.6k | $63.7k | $7.9k | +12.4% | 1,253 / 1,209 |
| Wednesday | $55.9k | $52.9k | $3.0k | +5.6% | 1,067 / 1,018 |
| Thursday | $46.6k | $56.0k | $-9.4k | -16.8% | 932 / 1,007 |
| Friday | $53.4k | $51.6k | $1.8k | +3.5% | 1,029 / 979 |
| Saturday | $42.1k | $33.4k | $8.7k | +26.1% | 685 / 609 |
| Sunday | $0 | $0 | $0 | 0.0% | 0 / 0 |
Impact estimate — what caused the movement
This estimates whether the change came from traffic, average ticket, leakage or collections.
| Driver | Estimated impact | Meaning |
|---|---|---|
| Traffic / customer count | $11,592.47 | Change caused by more/fewer transactions at last year's average ticket. |
| Average ticket value | $5,316.48 | Change caused by customers spending more/less per visit. |
| Discounts + refunds leakage | $-5,001.82 | Known discount/refund leakage reducing clean revenue quality. |
| Outstanding still unpaid | $-6,476.75 | Money not yet collected from completed work. |