Trigger™
What starts the workflow.
- New customer created
- New order entered
- Order ready for pickup
- Order still uncollected
- Payment outstanding
- Route assigned
- Locker event received
- Guest service request
- Commercial account due
- Dormant customer detected
Workflow Builder Made Simple™
Workflow Intelligence™ powered by Industry Core Intelligence™.
DCME Workflow Intelligence™
Workflow Builder Made Simple™
Build automation once. Let the business run itself. Workflow Builder turns repeated dry cleaning, laundry, route, locker, account and guest-service tasks into controlled business systems.
Most businesses do not break because the owner works too little. They break because the same jobs are repeated manually every day.
Workflow Builder is the owner’s automation control centre. It turns staff memory into system process.
Manual chasing wastes staff time.
Forgotten follow-up loses revenue.
Unclear process creates mistakes.
Workflow control creates consistency.
The KISS Workflow Rule™
Every workflow must be simple enough for the owner and staff to understand.
Condition™
What must be true before it runs.
- Customer type
- Service category
- Order value
- Order age
- Payment status
- Pickup method
- Route zone
- Commercial account terms
- Locker status
- Customer consent
Action™
What the system should do.
- Send SMS
- Send email
- Create staff task
- Notify manager
- Notify driver
- Send payment link
- Add customer tag
- Escalate overdue order
- Create follow-up reminder
- Record workflow event
Monitor™
The owner must know if the workflow completed, failed, stopped or needs attention.
- SMS delivered
- Email sent
- Payment received
- Driver confirmed
- Customer responded
- Order collected
- Task completed
- Workflow stopped
- Escalation triggered
- Owner report updated
Why It Matters
Workflow automation reduces missed work, missed messages, missed payments and missed customer opportunities.
Workflow Builder turns daily repetition into controlled process.
A garment care business runs on repeated actions: order entry, garment progress, ready SMS, pickup reminders, commercial account follow-up, route updates, locker release, guest requests and payment links. If these rely only on staff memory, mistakes happen.
The owner’s workflow question
What should happen automatically when a customer, order, payment, route, locker or guest request reaches a known business condition?
Common Workflow Mistakes
These are the mistakes that turn automation into confusion.
No Trigger
A workflow cannot run unless the business clearly defines what starts it.
No Stop Rule
Bad workflows keep sending messages or creating tasks when they should stop.
Too Many Conditions
Over-complicated logic becomes impossible for staff to understand or maintain.
No Owner Approval
Sensitive actions such as discounts, payment links and account escalation need control.
No Failure Alert
If an SMS, payment link or task fails, the owner must know.
No Reporting
Automation must show what ran, what worked and what needs fixing.
Workflow Types™
Workflow Builder can later connect automation across the full DCME operating system.
Example Workflow Logic™
Simple workflows are easier to test, explain and improve.
Ready Order Reminder
- Trigger: Order status becomes ready.
- Condition: Customer has SMS consent and order is unpaid or uncollected.
- Action: Send pickup SMS and record the workflow event.
- Monitor: Stop when order is collected or payment is received.
Dormant Customer Recovery
- Trigger: Customer has not returned for selected service period.
- Condition: Customer previously used the service and has not opted out.
- Action: Send targeted SMS offer.
- Monitor: Record return visit, revenue and campaign result.
Commercial Account Follow-Up
- Trigger: Account invoice reaches follow-up date.
- Condition: Balance remains unpaid.
- Action: Send reminder and notify manager.
- Monitor: Escalate if no payment after the next review point.
Route ETA Messenger
- Trigger: Driver route is assigned.
- Condition: Customer is on route and ETA window exists.
- Action: Send ETA SMS.
- Monitor: Confirm pickup or delivery proof photo.
Related Workflow Intelligence™
Workflow Builder connects into the rest of the automation system.
Interactive Intelligence™
Tools that can later connect to provider POS data, customer records, SMS gateway, order history, routes and payment status.
Coming Soon
Workflow Designer™
Build workflows using trigger, condition, action and monitoring blocks.
Coming Soon
Trigger Builder™
Create order, customer, route, locker, payment and guest service triggers.
Coming Soon
Condition Engine™
Apply customer type, service type, value, timing, status and consent rules.
Coming Soon
SMS Action Builder™
Send SMS actions through provider-owned SMS gateway settings.
Coming Soon
Email Action Builder™
Send customer, commercial account and internal email actions.
Coming Soon
Payment Link Action™
Send payment links for guest, locker, account and overdue workflows.
Coming Soon
Route Automation™
Notify drivers, update customers and record route progress.
Coming Soon
Locker Automation™
Handle locker drop-off, QR release, collection and failure events.
Coming Soon
Workflow Health Monitor™
Show failed actions, stopped workflows, retries and owner alerts.
SOP Intelligence™
Workflow SOPs keep automation controlled, documented and explainable.
FREE
Workflow Design SOP™
How to design Trigger → Condition → Action → Monitor workflows without over-complication.
LOW COSTSMS Workflow SOP™
Create customer SMS reminders, pickup alerts and dormant customer messages.
LOW COSTRoute Workflow SOP™
Standard process for pickup, delivery, driver alerts and route completion.
LOW COSTPayment Workflow SOP™
When to send payment links, how to avoid duplicate chasing and how to record outcomes.
LOW COSTWorkflow Audit SOP™
Weekly owner review of workflows, failures, customer responses and missed opportunities.
Industry University™
Workflow knowledge becomes staff and owner training.
Workflow Automation For Business Owners™
Plain-English training for owners and managers who need to understand triggers, conditions, actions, monitoring, SMS automation, route workflow and customer recovery systems.
Why train this?
Automation only works when the business understands it. Training stops workflows becoming hidden logic that nobody owns, checks or improves.
Need help building business workflows?
Workflow Audit Intelligence™ reviews customer communication, route handling, production updates, payment chasing, locker events, guest service requests and missed automation opportunities.
Customer WorkflowSMS ReviewRoute WorkflowProduction WorkflowPayment ChasingLocker & Guest Flow
Trusted Source Notes
DCME explains automation in owner language. Workflow rules should always respect customer consent, privacy, delivery accuracy and business approval controls.
Important: This page is operational education for workflow planning. SMS, email, privacy, payment, employment and customer communication rules should be confirmed against the provider’s own legal, compliance and platform settings before live automation is enabled.